Regardless, persistent notifications are annoying, and make for a sub-par user experience - on an officially-sanctioned app like this, there's no excuse. The phone all only serves to install a license key though, and after that it can be uninstalled. Inexplicably though, the phone app seems to run persistently in the background, leaving an unsightly notification in place at all times. We've given Easy Phone Sync a quick test on the Galaxy S III, and it seems to work well enough. While Easy Phone Sync isn't anywhere near as polished as an Apple app, it's fast and functional enough to be of use to iOS converts making the switch to a Galaxy phone.
Samsung has made no secret of its efforts to establish itself as a equal competitor to Apple, and the Korean manufacturer will be hoping to lure upgrading iPhone users to its Galaxy S III with apps like this.
The app release and partnership with Mushroom Media is likely part of Samsung's plans to give iOS users an easy path from Apple's ecosystem to its own.
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